It started in a Cabela's. Tim Minnich was looking down at the large camo display with multiple patterns and they all blended together into dark blobs. Which begged the question: "What do deer actually see?"

That question sent Tim and his son Brendon down a five-year rabbit hole of research, science, and field testing. What they found changed the way they thought about hunting apparel forever.

The Science Behind the Pattern

Deer are red-green colorblind and have roughly 20/100 daylight vision. They don't see the world the way we do. Most camo on the market is designed to fool the human eye — not the animal you're hunting.

ALTRE™ was built differently. Instead of trying to blend into the background, ALTRE is engineered around silhouette disruption — breaking up the human outline the way a deer's vision actually processes it. Five years of research. Countless hours in the field. One pattern built to beat the animal, not the human eye.

Read the full science behind ALTRE™ →

A Father, a Son, and a Mission Worth Hunting For

WhiteTail Forensics isn't just a gear company. It's a family founded business built on curiosity, hard work, and a deep respect for the outdoors. We're proud to support causes that matter:

• The Julia Grace Foundation —  dedicated to honoring Julia's legacy through initiatives that promote outdoor activities, environmental stewardship, and community service.
  
• One Wish Foundation — giving kids the experiences they deserve
• River House PA — providing healing and refuge for veterans living with PTSD

When you buy ALTRE hunting apparel, you're not just gearing up for the hunt. You're backing youth, veterans, and the communities that make this country worth fighting for.

Ready to Hunt Smarter?

WhiteTail Forensics, a family-owned private company, is fueled by our passion for hunting and the great outdoors. As avid hunters ourselves, we understand the critical role that effective camouflage plays in the field. That’s why we created ALTRE™, a pattern meticulously designed based on deer vision—the only one of its kind.

Here’s what sets us apart:

1. Purposeful Design: While many camo patterns look appealing to the human eye, ALTRE goes beyond aesthetics. We considered every aspect of deer vision, ensuring optimal concealment.
2. Quality Control: Unlike other camo brands that license their patterns, we maintain full control over clothing quality. No more cheap, low-quality hats or garments—you deserve better.
3. Attention to Detail: From fabric selection to zipper pulls, we obsess over every small detail. Our hunting and casual clothing feature thoughtful touches, like the expandable waistband on hunting pants and tiny hooves embossed on jacket linings.
4. Exclusive Assurance: When you wear our pattern or logo, rest assured it’s an authentic ALTRE product.

Thank you for considering ALTRE. May it bring you success in the field! 🌿🦌

Tim & Brendon