Creating WTFCAMO
Our testing process for WTFCAMO® involved rigorous experimentation and field trials. Here’s how we approached it:
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Scientific Foundation: We delved into deer vision research, understanding how these animals perceive colors and details. Armed with this knowledge, we set out to create a camo pattern that aligned with their visual capabilities.
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Design Iterations: We crafted various camo designs, each emphasizing different aspects—color, contrast, and silhouette disruption. These iterations were based on our understanding of deer vision and the need to break up a hunter’s outline effectively.
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Field Settings: We tested the camo patterns in real-world scenarios, mimicking how deer encounter hunters. Forests, open fields, and varying lighting conditions were part of our testing grounds.
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Observations: We closely observed how the camo performed. Did it blend too much? Was the silhouette still visible? Did it disrupt the hunter’s form effectively?
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Feedback and Refinement: We gathered feedback from experienced hunters, wildlife experts, and even conducted blind tests. Based on their insights, we refined the design further.
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WTFCAMO® Emerges: After countless iterations over five years, we birthed WTFCAMO®—a pattern that truly considers deer vision. It breaks up silhouettes, blends naturally, and enhances a hunter’s chances in the field.
Remember, our brand name reflects our scientific approach, and we’re proud to offer a camo that aligns with the way deer see the world. 🌿🦌
