WhiteTail Forensics on Facebook - Coming Soon Promo

WhiteTail Forensics launched a Facebook ad promoting WTFCAMO with a single photo of a hunter at 20 yards in the woods.  WTFCAMO can be seen as a deer sees it - with red-green color blindness.   The post highlighted how we used the science of deer vision to design a new camo pattern from the ground up, setting aside any preconceived notions of what we think camo should look like.  Instead we focused on how a deer perceives camo.  Check it out here!